Project Overview
Brand identity design for online custom gift company “The Creative Loft”. The client wanted the brand to be simple, modern and clean. Target consumers are currently female (18 – 45 years), with the hope of expanding to other markets in the future.
My Process
I took into consideration the need for the brand to look professional, modern and yet have a fun and personal aspect to it, which would reflect the custom, bespoke gifts offered. The versatility of the brand was also a deciding factor in my design process.
